We are Certain Brands.
Your partners in entry to MEA, India & Asia.
Our guiding principles. Our
way of working.
Practical approach.
Practical outcomes.
Management theories may or may not work when it comes to opening, accessing and entering new markets. You need people who have been there and done that. We are that team who has undergone the learning curve for you exactly like you would have undergone the learning curve yourself.
Passion for indie brands & new business setup & distribution
No amount of knowledge, research, execution capabilities can help if we are not passionate about what we do. We breathe, eat, sleep and live BRANDS. We love new brands. We love new category builders. We love category disruptors. And, we love in partnering with them for their new market setup.
Outcomes led.
Outcomes driven.
The proof of the pudding is in eating it, goes the old saying. If we can do everything that your brand needs and if we do all that your brand needs then the results have to be seen.
Before even suggesting any plan, action or steps we always ask ourselves, how will this step influence the final revenue or brand setup outcome. Each and everything we do is guided by this fundamental. If it doesn’t move the needle of outcome we just don’t do it or suggest you to do it.
Continuous monitoring and recalibration
Anything and everything in the market can set the best plans offtrack. And that doesn’t mean you backtrack. We make sure that we remain on the course with the enthusiasm, passion and vision you started with.
We continuously monitor the pulse to make sure that we recalibrate ideas, efforts, plans and way of working so that your market-entry plans are not set haywire by any factors within control or influence of our planning and execution teams.
CONNECT WITH US